We expect to achieve the following goals with the Different Faces of MS campaign
Public Awareness and Education
Provide a forum to educate Hoosiers about MS, the hope for research, and the needs of our clients, their families, friends and loved ones.
Generate 10,000 online gifts
There are 10,000 Hoosiers with MS. We want to more than match this number with online gifts. No amount is too small or large ($1 to $1,000,000). Just imagine 10,000 $25 gifts!
Raise $250,000 new online donations
This is a viral, grass roots campaign utilizing word of mouth, email, networking websites, and text messaging. These funds will have high impact for services and research with low management and fund raising costs.
Catalog more than 500 Different Faces of MS stories
This is an educational and informative resource about MS. It is a first-hand look at the triumphs, fears, science, tragedy, and inspiration of this disease. Stories can be submitted anonymously and be 3 words, 3 sentences, 3 paragraphs. It's all up to you. We will compile these stories through June and produce an annual “Year Book” of our members. (Stories will be posted within 2 business days upon receipt.)
Help our Walkers/Team Captains raise $1,000,000 across the state
Providing a tool as a one stop shop for their prospective donors to learn about MS, it's effect on 70,000 Hoosiers, and a call to action to make a donation to a walk team or participant.
